Our decentralised organisation

Decentralisation is a founding principle of our organisation. From the outset, Pernod Ricard has harnessed the potential of decentralisation to encourage consumer-centric decision-making and address customer needs in a timely manner. Decentralisation confers a competitive advantage in an uncertain environment, rendering company operations more flexible, efficient and effective. With an organisation based on respect for each affiliate’s operational autonomy and the overall strategic principles defined at the Group level, we can confidently rely on the constant interaction between Headquarters, Brand Companies and Market Companies.

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Notre organisation Pernod Ricard

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must-win markets: United States, China, India & Travel Retail 

19 140

employees across the world. 37% of total workforce is female; 62% is based in Europe, Africa & Latin America of which 15% is in France, 11% in North America and 27% in Asia and the Pacific


countries where our brands are distributed

Pernod Ricard Headquarters

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Headquarters defines, coordinates and oversees the implementation of the overall company strategy and ensures that affiliates comply with corporate policies. Its main responsibilities are: governance functions (strategy, mergers & acquisitions, finance, legal affairs, corporate communications, talent development, sustainability and responsibility, etc.), dissemination of best practices and cross-functional initiatives with high added value (digital marketing, luxury, innovation, etc.), and support functions (supply chain, IT, etc.). 

our organisation
our organisation

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Brand Companies

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Based in the home country of each brand, the Brand Companies are responsible for developing the overall strategy for their respective brands, as well as activations that can be implemented at the local level by the Market Companies. They are also responsible for production and management of their industrial facilities.


  • The Absolut Company
  • Chivas Brothers 
  • Martell Mumm Perrier-Jouët
  • Irish Distillers 
  • Pernid Ricard Winemakers
  • Havana Club International


Market Companies

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The Market Companies are each linked to a region (Pernod Ricard North America, Pernod Ricard Asia or Pernod Ricard EMEA & LATAM), with the exception of the Group’s two founding Market Companies in France, Pernod SA and Ricard SA. Tasked with implementing the Group’s strategy and key policies in their respective markets, the Market Companies’ role is to activate the Group’s international brand strategies at the local level and manage the local and regional brands in their portfolio.


  • Pernod Ricard North America
  • Pernod Ricard Asia
  • Pernod Ricard EMEA & LATAM1
  • Pernod Ricard Global Travel Retail 
  • Pernod SA
  • Ricard SA

(1) Europe, Middle East, Africa and Latin America.


countries with our own salesforce 


production sites in 23 countries2

(2) Operating sites as at 30 June 2019.



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© Pernod Ricard 2020