Our S&R roadmap

2019 saw the launch of Pernod Ricard’s new 2030 Sustainability & Responsibility (S&R) roadmap. This new strategy is the perfect illustration of our ongoing commitment to creating long-term value for all of our stakeholders.

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Vanessa Wright

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Interview of Vanessa Wright, Group VP Sustainability & Responsability

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"Our Group is a dynamic community of 19,140 committed people. We’re passionate hosts seeking a better way to live and work together, as well as respectful guests who want to protect and nurture our environments."

Vanessa Wright, Group VP Sustainability & Responsability

What were the challenges in developing this roadmap? 

Sustainability is a vast and complex topic that impacts all aspects of our business. To develop our roadmap, we collaborated with over 300 colleagues globally and external experts to identify the key issues facing our business today. Their input combined with our consumers’ concerns allowed us to establish a clear strategy that builds on the work we have already done while at the same time being fully aligned with the United Nations 2030 Sustainable Development Goals. 


How does this new roadmap go further than previous targets and efforts? 

Sustainability and Responsibility (S&R) is an integral part of our past, present and future. What differentiates our new roadmap from our previous approach is that it fully integrates S&R across the entire business from ‘grain to glass.’ To enable us to continue accelerating the pace of the progress already made – such as a 20% reduction in water consumption or a 30% reduction in carbon emissions1 – we have set ambitious targets for each of the four pillars of the new roadmap: Nurturing Terroir, Valuing People, Circular Making, Responsible Hosting. It also represents an opportunity to drive innovation, strengthen our business by differentiating our brands, attracting talent and creating shared value. 


How will you measure progress? 

We have adopted eight key commitments, with a total of 30  actions, that we will monitor and evaluate through identified KPIs. Responsibility and accountability for each pillar is integrated into the overarching goals of our business and driven by global multidisciplinary teams. This governance structure – that is both a human and financial investment representing more than several hundred million euros over 10 years – ensures that we are transparent about measuring and reporting back on our progress, as well as sharing best practices. 

(1) Source: per unit of production between fiscal years 2009/2010 and 2018/2019. 


of employees believe that the company is socially responsible in its local communities


of employees are proud to be associated with Pernod Ricard


of employees act as Pernod Ricard ambassadors

Source: Results of the I Say survey, 2018, Willis Towers Watson.

What will be key to success? 

Uniting people in one clear direction. By calling this “Good times from a Good Place” we are directly connecting the S&R roadmap with our company vision in order to achieve the ultimate goal of creating a more convivial world without excess. It’s an inspiring rallying cry for everyone across our value chain – from employees to farmers and suppliers to the local communities where we work. It will be crucial for us to work with others to test and learn and find collective solutions. 


What role will the Pernod Ricard teams play in the implementation of the 2030 roadmap?

Their role is crucial for embedding the strategy by designing and implementing projects through close collaborative relationships internally and externally. In short, they will contribute to bringing our vision to life! Our Group is a dynamic community of 19,140 committed people. We’re passionate hosts seeking a better way to live and work together, as well as respectful guests who want to protect and nurture our environments. S&R intrinsically reflects the three  Pernod Ricard values: an entrepreneurial approach, mutual trust and strong sense of ethics. 

We bring good times from a good place

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good times from a good place
good times from a good place

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As each and every Pernod Ricard product takes its character from the land where it was grown, we have made it a priority to combat ‘Climate Change’ (SDG 13) and protect ‘Life on Land’ (SDG 15). To ensure maintaining healthy and resilient ecosystems that allow us to continue producing quality products for the generations to come, we are committed to nurturing every terroir and its biodiversity. To address our agricultural footprint across the 250,000 hectares from where we source our ingredients, we are developing sustainable and regenerative agricultural practices to be implemented across our business.


100% of our afiliates will deploy a project related to biodiversity (2030)

Regenerative agriculture
Deploy 8 pilot programmes in our wine regions (2025)(1); partner with over 5,000 farmers to share our know-how in regenerative agriculture (2030)

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Our raison d’être, convivialité, is about sharing, warmth, care and respect for people everywhere. We strive to provide ‘Decent Work & Economic Growth’ (SDG 8) and to champion ‘Gender Equality’ (SDG 5) throughout our business. To create shared value for all our stakeholders, we have reinforced our commitments to human rights, diversity and inclusion across our leadership, health and safety, responsible procurement, training and sustainable bartending.


Equality & future leadership
Ensure equal pay (2022), a genderbalanced top management (2030) and training sessions for our employees at least every 3 years so that they can acquire new skills (2030)

Shared knowledge & learning
Train 10,000 bartenders on techniques of the bar world of tomorrow (2030)

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The world is made of finite resources that are under huge pressure. By contributing to ‘Responsible Consumption & Production’ (SDG 12) and protecting ‘Life Below Water’ (SDG 14) our goal is to help preserve natural resources. In moving towards a more circular business model – from the packaging we use to the promotional items we produce to the way we distribute our products and how they are ultimately recycled – we are actively striving to minimise our carbon footprint and protect our natural resources.


Packaging waste
Ban all single-use plastic POS(2), and deploy 100% recyclable, reusable, compostable or biobased packaging (2025); develop 5 pilot projects based on the circular economy model for the distribution of our products (2030)

Water balance & carbon footprint
100% water balanced in high-risk countries and 50% reduction in carbon intensity (2030)

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We believe that we have an important part to play in combating alcohol misuse and supporting the ‘Health and Well-being’ (SDG 3) of our consumers. We are committed to ensuring that they are informed about our products and how to enjoy them responsibly. To that end, we will continue building ‘Partnerships for [our] Goals’ (SDG 17) at a local and global level. 


Alcohol misuse
100% of our affiliates will have at least one programme fighting alcohol misuse (2030)

Responsible Party
Expand the Responsible Party programme to reach at least 1 million young adults (2030)

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© Pernod Ricard 2020